The Fashion Icon Antony Price, Celebrated for Styling David Bowie and Duran Duran, Passes Away at Age 80.

Anthony Price pictured with the legendary David Bowie
British fashion designer Anthony Price (L) with singer David Bowie (C) and his wife Angie Bowie at King's Cross station in London in 1973.

Fashion legend Antony Price, the visionary style architect responsible for a series of unforgettable images favored by artists from David Bowie to Roxy Music and even royalty like Queen Camilla, has sadly died at 80 years old.

He was celebrated for his defined forms and performative fashion, including the light-hued ensembles that featured in rock band Duran Duran's seminal music video for "Rio".

"In a tribute, they called him a 'visionary' and a 'kind, intelligent and razor-witted friend,' the band released a statement on social media."

This news arrives shortly after he unveiled his latest collection in London, which was his first major show in over 30 years. The performer Lily Allen showcased a dress inspired by the notorious black velvet "so-called 'revenge dress'" once worn by Princess Diana.

An Enduring Influence

Hailing from Yorkshire, where he was born in 1945, Price relocated to London in the early 1960s to enroll at the esteemed Royal College of Art.

Upon completing his studies, he commenced his career designing men's fashion at the label Stirling Copper and was behind the form-fitting, button-fly pants that Sir Mick Jagger famously wore during the iconic group's "Gimme Shelter" tour in 1969.

He founded his own label in 1979 and staged his first fashion show a year later. The show featured as its opener outfits on supermodel Jerry Hall, who was also seen in the wedding dress Price created for her for her marriage to Sir Mick Jagger.

Partnerships with Stars

A key creative partner of the late David Bowie, Price was the mind behind the memorable jacket the artist wore for his "the song As The World Falls Down" music video in 1986.

His characteristic talent to fuse menswear and womenswear along with his masterful technique in designing body-hugging looks established him as a "genuine original," in the words of the UK's fashion authority.

During the nineties, he started creating ensembles for Camilla, now Queen Consort, such as various looks for her tour of the United States following her marriage.

With a vocation that covered more than five decades, Price presented his final runway show in London last month in partnership with the design house 16Arlington.

  • Architectural Forms: Central to his design philosophy.
  • Dramatic Impact: Defining an era of music fashion.
  • Gender-Fluid Fashion: Merging menswear with womenswear.
  • Clients from Stage to Palace: Spanning iconic musicians and members of the royal family.

The fashion world says farewell to a genuine innovator whose legacy on the visual landscape of music remains profoundly felt.

Brian Johnson
Brian Johnson

A digital strategist with over a decade of experience in media innovation and client-focused solutions.