Must My Aspiring Influencer Pal Stop Exploiting Me for Material?

The Prosecution: One Friend's Perspective

Sometimes I'm recorded while having a meal. It's jarring to spot myself on her Instagram – it’s like a jumpscare.

A close companion of a decade, she, labels herself the “creativity monarch”. It can be amusing for a bit, but it strains our relationship.

She is an extrovert, she feels the need to document everything constantly. During meals out, she says, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when other people see her performing for the camera – I get vicarious awkwardness. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is trying to be. She creates vlogs about city life, a day in her life, and her styling career. The material is quality, I’ll give her that, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or simply tagging along. I’ll see myself on her feed later, and it comes like a jumpscare: I’ll have no makeup on, an awkward face or photographed mid-bite. It feels invasive.

Marielle also expects me to record her at inconvenient times. Often I'm in conversation to someone else, or we’ll just be hanging out in the street. I feel like our bond has turned into me being her unpaid videographer. She has the means to hire someone if she wanted high-quality content. When I brought up my discomfort about this arrangement, she dismissed it. She’s taken me to a couple of brand events, which were appreciated, but that doesn’t make up for all the energy I spend helping her make content.

I’m grateful that she has supported me with my design career, but I don’t want our friendship to become merely a tally of exchanges. I don't believe she's insincere or inauthentic, but at times it seems that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and record me laughing with another. It feels forced. I need her to understand that our 10-year friendship still has boundaries. I enjoy being with her, but I also desire to enjoy it without being filmed, edited, or posted for an viewers. I am not a accessory for her Instagram.

The Other Side: Marielle

I hope my friend to see that the content we make together can get us an opportunity.

I love shooting content. It's more than a hobby; it's integral to who I am. Producing content and documenting experiences online enables me to express myself and connect with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your passions. I admire people on TikTok who pull off that style of informal, self-made film-making.

Content creation is my interpretation of living actively: noticing the details, sharing them with an viewership that values the craft behind it. It's never my aim to make my friend uneasy. Taking her to professional gatherings was my way of offering access, providing her a chance to experience exclusive moments that could benefit her professional path too. That isn't leverage, it's simply being pragmatic.

I would take her to these events even if she didn’t help me, but I desire her to see what the content we make together can get us: a foot in the door. I know not all people likes being on camera, but sometimes unplanned moments is what makes material genuine. Being recorded occasionally is an inherent aspect of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don't demand anybody to be my private filmmaker, but companions support one another in small ways. My assumption was filming a clip now and then would be enjoyable for Beth. Innovation thrives in collaboration, and having Beth around makes projects lively and enjoyable. I don't compel her to take part in anything, and I’d never deliberately humiliate her. But filming together occasionally is part of how I record our time together.

I value Beth’s friendship profoundly and want to avoid content creation to come between us. I am ready to find middle ground: like requesting permission before filming, and avoiding shots that might make her uncomfortable.

This is not about power, it’s about sharing my world while still considering hers. Clearly content creation is not a replacement for real connection: it’s just part of how I experience life and I desire her to be involved in a way that’s enjoyable for each of us.

Outside Perspectives: Public Sentiment

Should Marielle stop filming herself and Beth when they are out together?

There’s nothing more uncomfortable than having a companion film you. I get that it’s Marielle’s job, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to collaborate with. With the uncertain future of technology, human connections are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something as a career, it's unfair to expect your friends for help repeatedly, even if they have helped previously. While she enjoys shooting, that doesn't imply everyone around her is content. She needs to respect Beth’s privacy.
Another reader, 26

She may enjoy producing videos and displaying her life publicly, but it’s not for everybody. It’s nice she has assisted her friend professionally, but she needs to hear what her friend desires.
Emma, 27

It seems like you value each other, so hold on to that and make sure it’s the priority in your relationship. Foster some real memories, where genuine feelings are preserved, not digital scrapbooks. Even public figures who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be neither present nor authentic when they're together – she’s working. Both seem confused as to where the line is. The solution lies not in trying to change one another, but in each setting clear limits around what is comfortable to them and determining if there is an acceptable middle ground.
Barbara, 71

Your Turn to Be the Judge

In an online poll: is Marielle over-exposing their friendship?

Brian Johnson
Brian Johnson

A digital strategist with over a decade of experience in media innovation and client-focused solutions.